Pepsi Pull Kendall Jenner Ad After Online Backlash

Pepsi Pull Kendall Jenner Ad After Online Backlash

by | 6th April 2017
Kendall Jenner's Pepsi ad.Kendall Jenner's Pepsi ad.

Pepsi bosses have pulled their controversial new ad featuring Kendall Jenner following outrage online.

 

The soft drinks company launched the ad, which featured Kendall caught up in a peace protest, on Tuesday (April 4).

 

In the commercial, after catching the eye of a musician who is walking in the crowd, Kendall rips off her blonde wig, scrubs the lipstick from her lips, abandons her glamorous photo shoot, and joins the march.

 

She quickly becomes the star of the show, and grabs a can of Pepsi from an overflowing ice bucket and hands it to one of the police officers on duty.

 

After a brief pause, the cop cracks open the can and everyone rejoices.

 

Twitter users were quick to condemn the campaign, which carries the slogan, “Live bolder, live louder, live for now.”

 

 

For nearly two years, there have been protests about the use of force by police against African Americans.

 

And since the election, there have also been demonstrations against President Donald Trump.

 

The advert did not specify what the crowds of mainly young, and very good looking, people were marching for. Even their signs only had generic slogans like “conversation” and “voice”.

 

Kendall, 21, still has yet to comment on the controversy, although she did share a link to the commercial not long after it dropped.

 

Pepsi marketing bosses have now pulled the ad, releasing a statement that reads:

 

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize.”

 

“We also apologize for putting Kendall Jenner in this position,” they add.

 

The campaign’s cancellation will be a big blow for Kendall, who admitted she was “honored” to be the soft drink giant’s new spokesmodel just before the advertisement was launched.

 

Below are some online backlash:

 

Online backlash1

Online backlash2

Online backlash3

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