Big Brother Naija’s landmark 10th season, tagged “Ten Over Ten,” roared to life with a revolutionary twist—15 women, zero men on launch night.
From single mothers and therapists to seductresses and social visionaries, this year’s contestants aren’t just entering the house—they’re rewriting the script.
With ₦150 million and a legacy on the line, these queens have stepped into the arena with fire, finesse, and a whole lot of realness.
The Women Taking Over the BBNaija House
Ivatar (Ifeyinwa Okafor, 37)
TV host, DJ, and mom of three. Raised between cultures, Ivatar blends confidence with creativity—entering the house as the “big sister” with global perspective.
Gigi Jasmine (Nicole Simon-Ogan, 31)
Nigerian-American DJ and single mom. Gigi is bold, perfectionist, and intent on shifting the culture. “I’m not just here to play—I’m here to make noise.”
Thelma Lawson (26)
Port Harcourt skincare mogul and mom. Her entrepreneurial story screams resilience: started her second beauty outlet while still in school.
Isabella (Esther Georgewill, 29)
“I’m sweet like honey, sharp like a sting,” she says. This unapologetic self-described seductress is here to stir emotions—and maybe hearts.
Tracy (Uchenna Ekwe, 27)
Anambra-born trainee and soft soul tired of being boxed in. “I want freedom. I want fire. I want to feel alive again.”
More Powerhouse Personalities
Zita (Elizabeth Oloruntola, 24) – Fiery UNILAG creative with zero chill. She’s bringing Gen Z energy and unfiltered vibes.
Big Soso (Sonia Amako, 28) – A UK-trained lawyer turned spice entrepreneur, she blends legal brains with culinary genius—and advocates for northern Nigerian girls.
Sultana (Farida Sultana Ibrahim, 26) – Plus-size beautician from Adamawa. A diversity advocate pushing for broader representation in beauty and identity.
Mide (Ayomide Iwasokun, 23) – Lagos-based fashion and film hopeful, armed with intuition and trust issues. She’s as sharp as she is stylish.
Dede (Precious Ashiogwu, 23) – Bought her mum a house, now aiming for the BBNaija crown. Loyalty is her mantra.
Ibifubara Davies (28) – Therapist and spoken-word artist from Rivers. She’s witty, soulful, and ready to shake up the mental health discourse in the house.
Imisi (Opeyemi Ayanwale, 23) – Actor and fashion designer. Loud, bold, and unafraid to clash or conquer.
Joanna (Josephine Iwoh, 21) – Two-time pageant queen from Benue State. Beneath her glam is grit born from heartbreak and ambition.
A New Game, A New Energy
For the first time in BBNaija history, launch night was all-female—a deliberate setup to flip gender dynamics and spark new alliances. Male housemates entered later, but the tone was already set: the women run the house.
What’s new this season?
Dynamic prize system: Weekly wins stack up, pushing contestants to play a long, strategic game.
Head of House duels: More than a title—power shifts weekly in high-stakes competitions.
Audience twists: Viewers hold more control than ever, from redemption saves to reward tokens.
Why This Cast Matters
BBNaija 10 isn’t just a competition—it’s a mirror of modern Nigerian womanhood. These women represent motherhood, sexuality, creativity, resilience, and ambition in bold, often contradictory ways.
They’re not waiting for fame—they’re claiming space. From Gbagada to Gombe, Port Harcourt to Peckham, the BBNaija house has become a national theatre of identity, conflict, and reinvention.
This isn’t just “reality TV.” This is reality rewritten—woman by woman, week by week.
Let the drama begin.
