Tolaram Group has announced its partnership with the Miss Universe Nigeria 2025 pageant, positioning its flagship brand, Lush Hair, as the driving force of the collaboration.
This comes as a bold step that blends beauty, empowerment, and corporate innovation. The move underscores Tolaram’s commitment to celebrating Nigerian women while promoting creativity, confidence, and excellence on a national and global stage.
Lush Hair, one of Nigeria’s most dynamic haircare brands, has consistently championed self-expression and inclusivity in the beauty space. By taking the lead in this partnership, the brand is not only showcasing its vibrant product line but also reaffirming its mission to inspire women to embrace their individuality and redefine beauty standards. Through this initiative, Lush Hair is helping to elevate Miss Universe Nigeria into more than just a pageant it becomes a platform for empowerment, cultural representation, and personal growth.
Speaking on the partnership, Tolaram emphasized that the collaboration is part of its larger strategy to align with initiatives that spotlight talent, innovation, and leadership among young Nigerians. The synergy between Miss Universe Nigeria and Lush Hair, in particular, highlights the importance of representation, with contestants embodying both the glamour of pageantry and the strength of Nigerian womanhood. This partnership aims to create opportunities not only for contestants but also for audiences who see themselves reflected in the stories of resilience and creativity shared on the stage.
As preparations intensify for the pageant, Lush Hair is leading campaigns, activations, and styling showcases that will be central to the contestants’ journey. From the runway looks to behind-the-scenes transformations, the brand will play a pivotal role in shaping the visual and cultural aesthetics of the competition. The collaboration also promises to extend beyond the event, with Lush Hair set to drive nationwide conversations on beauty, confidence, and empowerment.
By partnering with Miss Universe Nigeria, Tolaram is reinforcing its reputation as a company that invests in people and culture as much as in products. With Lush Hair at the forefront, the partnership is set to leave a lasting impact—one that celebrates the beauty and potential of Nigerian women while projecting their brilliance onto the global Miss Universe stage.
