Nigerian singer and producer Terry G has once again thrust himself into the centre of public debate after declaring in a viral video that his rise to fame was powered by “the devil.”
The statement, delivered with his trademark audacity, has revived conversations around his long-standing controversial persona.
The clip—which first surfaced as Terry G debunked false rumours of his death—shows the “Free Madness” crooner dismissing online reports claiming he had passed away. Visibly amused, he said his phone had been “buzzing since morning” as friends and fans reached out in panic over the fabricated R.I.P posts.
But it was his follow-up clarification that electrified the internet.
Reacting to another trending claim suggesting he once served dark forces, Terry G leaned into the controversy and doubled down: “Una no know? Na devil I dey serve. Na devil make me blow.” His blunt declaration, pulled from The Nation’s report and widely shared by Daily Post, instantly sparked widespread reaction.
For industry watchers, the statement fits a pattern. Since breaking out with chaotic street anthems like “Free Madness” and the “Akpako Master” era, Terry G cultivated a persona defined by shock value—unpredictable, bizarre, and unapologetically rebellious. Commentators have long noted that his eccentric image, avant-garde style, and unconventional behaviour created the market visibility that propelled him into mainstream fame.
While his recent “devil” remark has stirred sensational interpretations, some analysts argue he may be using hyperbole to highlight the gritty realities of survival in Nigeria’s competitive music industry. In their view, the singer is pairing his controversial brand with a metaphor about the extreme methods entertainers often adopt to stay relevant.
The reaction online has been intense and divided.
Key questions now dominate discussions:
Was Terry G speaking literally, or using metaphor to describe the darker pressures of fame?
Is the statement a candid reflection of his journey—or a strategic move to spark renewed attention?
What does this narrative mean for an industry where many artists feel pressured to embrace extreme personas to achieve success?
The controversy has reopened deep conversations about fame, branding, and the spiritual or psychological narratives that entertainers attach to their rise. Terry G, known for occasionally confronting his past struggles and reinventions, has not offered any further clarification since the clip went viral.
For now, his words continue to ripple across social media, driving memes, debates, and renewed scrutiny of the line between publicity stunts and personal truth in Nigeria’s entertainment landscape.
