Lagos-based disc jockey, Bitrus Moses Bugama, well known as DJ Mafdee, has emerged as the winner of the 2025 American Cola Club Talent Competition.
This occurred after five electrifying weeks of talent, creativity, and crowd-thrilling performances, marking a significant breakthrough in Nigeria’s vibrant youth entertainment space.
The competition, powered by American Cola, served as a dynamic stage for emerging talents across music, dance, and digital content creation. Out of hundreds of hopefuls, ten finalists made it to the final phase, where they battled for supremacy through live showcases and online engagement.
A Veteran Behind the Decks
With 14 years of experience as a professional DJ, DJ Mafdee’s rise was built on skill, rhythm mastery, and an unshakable connection with the crowd. His ability to blend sound and emotion resonated strongly with both the judges and audience, propelling him to the top spot.
The Reward of Talent
Mafdee’s victory came with impressive rewards — a ₦1.5 million cash prize, a one-year premium subscription to a major music-streaming platform, a year’s supply of American Cola beverages, and a brand-sponsored community impact project. He also secured a nationwide media interview campaign, placing him in the spotlight of Nigeria’s entertainment radar.
His triumph saw him edge out DJ Temz BusyTm, who came in second, and Adetutu, a dancer, who finished third.
Beyond Competition: A Platform for Empowerment
The American Cola Club Talent Competition was more than a showcase — it was a movement. The initiative spotlighted the potential of Nigeria’s youth and emphasized how brands can foster talent through culture-driven engagement.
By bridging lifestyle branding and artistic creativity, American Cola reaffirmed the growing synergy between corporate social impact and entertainment innovation.
What Lies Ahead for DJ Mafdee
With new visibility, industry access, and a creative mission ahead, DJ Mafdee plans to leverage his win to expand his musical influence. Sources close to the artist reveal he’s already working on new mixes and collaborations aimed at reshaping Nigeria’s live DJ experience.
The upcoming community-impact project, part of his prize, is expected to engage local creatives, offering mentorship and musical training for young talents in Lagos.
A Win Beyond the Decks
For DJ Mafdee, this victory is more than a career milestone — it’s a legacy in motion. “This isn’t just about me,” he shared after his win. “It’s about every young creative who believes their sound deserves to be heard.”
As the confetti settles, one thing is clear: DJ Mafdee’s win is not just the end of a competition — it’s the beginning of a louder, more inclusive era for Nigeria’s creative scene.
