Big Brother Naija Season 10 breakout star, Kaybobo, has revealed a strategic roadmap for maximising his rising fame, outlining a three‑pillar plan that spans entrepreneurship, entertainment, and advocacy.
His disclosure aligns with a trend seen among past BBNaija housemates who have transformed reality‑TV exposure into thriving careers across multiple industries.
In a recent interview with Sunday Scoop, Kaybobo emphasised that the platform has opened doors he intends to walk through deliberately. “My BBNaija fame is something I intend to leverage long-term across three areas,” he said. “Entrepreneurship, entertainment, and advocacy.”
Building Businesses That Reflect His Identity
Kaybobo noted that entrepreneurship is one of his top priorities. He aims to develop businesses that align with his personality and appeal to his supporters. His interest in business mirrors the paths taken by past alumni such as Whitemoney and Mercy Eke, who successfully launched food, fashion, and lifestyle ventures after leaving the show.
“First, I want to build sustainable businesses that reflect my personality, creativity, and the needs of my audience,” he explained.
Deepening His Footprint in Entertainment
Beyond business, Kaybobo says he’s equally passionate about expanding into entertainment—whether through acting, fashion, content creation, or brand partnerships. The show, he noted, amplified his ability to connect with people and showed him that he has a natural on-screen presence.
His ambition follows a trajectory similar to ex-housemates like Tobi Bakre, who transitioned seamlessly into Nollywood and action films, and Liquorose, who turned her reality fame into a booming dance, acting, and fashion career.
Advocacy and Community Impact
Kaybobo stressed that he wants to use his platform for positive change. “Advocacy is important to me,” he said. “I want to use my voice to spotlight issues that matter, inspire young Nigerians, and create real impact in my community.”
Sources familiar with his background note that he has shown early interest in youth empowerment and community outreach projects even before the BBNaija spotlight.
No Game Plan, Just Authenticity
When asked if he had a strategy before entering the house, Kaybobo said he simply showed up as himself. “I never had any game plan whatsoever. I went into the house being my authentic self and being myself to the very best.”
He added that his decision to audition was driven by the pursuit of “entertainment visibility and business opportunities to grow my brand.”
A Fun, Ambitious Personality
Responding to what he wishes fans understood better, Kaybobo said, “I’m not a boring person. I’m fun, outgoing, jovial, and super ambitious.” His lively personality, often noted by viewers during the show, is something he plans to showcase more vibrantly in his future projects.
With a structured vision and the momentum of one of Africa’s biggest reality shows behind him, Kaybobo appears poised to turn his BBNaija fame into a long-lasting career across multiple industries.
