Nigeria’s tech ecosystem is rewriting the rules of online business, with a new generation of startups using artificial intelligence and machine learning to make e-commerce faster, smarter, and more inclusive.
From tailoring to trade, these ventures are proving that innovation born in Lagos or Abuja can ripple across the globe.
Fitted — Tailoring Meets Algorithms
Founded in 2021 by Ibi Cookey, Fitted is revolutionizing custom fashion with AI. The platform’s smart tools reduce human error in measurement-taking by up to 90%, while its cloud system handles payments, orders, and supplier management. With more than 20,000 body measurements logged and thousands of outfits already delivered, Fitted is transforming how Africa stitches style into tech.
GiriToday — Africa’s Marketplace Goes Global
Tech entrepreneurs Wale Ayantoye and Ola John Ajiboye are opening new doors for artisans with GiriToday, an AI-driven platform launching in February 2025. Sellers can list products for free, get paid at fair FX rates, and benefit from AI-powered buyer-seller matchmaking. By blending smart recommendations with global visibility, GiriToday aims to take African craftsmanship straight to the world stage.
440 Technology — Shopping Without Borders
With Nigerians projected to push e-commerce beyond $20 billion by 2025, 440 Technology Limited is making global retail accessible at home. Its AI aggregator curates deals from 10,000+ stores across 100 countries, compares prices instantly, and processes payments in naira—removing the headache of exchange rates. For everyday shoppers, it’s a passport to the global marketplace without leaving the app.
Why It Matters
These startups aren’t just building apps; they’re reshaping how Nigerians buy, sell, and trade.
Fitted makes tailoring scalable and precise.
GiriToday gives African sellers global visibility and fair value.
440 Tech brings international shopping to local fingertips.
Impact Snapshot
| Startup | Innovation Focus | Key Benefit |
|---|---|---|
| Fitted | AI-powered tailoring | Faster, error-free measurements, global reach |
| GiriToday | AI-driven e-commerce matching | Global exposure, fair FX, personalized selling |
| 440 Tech | AI deal aggregation | Local payments, seamless global product access |
