Spotify recently spotlighted a trio of Nigerian artists—Ayo Maff, Kaestyle, and Llona—poised to significantly impact 2025.
These artists are recognized for their innovative contributions to the evolving Afrobeats genre, particularly through integrating Amapiano elements.
Ayorinde Mafoluku Ayodele, known professionally as Ayo Maff, has rapidly ascended in Nigeria’s music scene. Born in 2005 in Lagos State, he earned the moniker “Prince of the Street” due to his dynamic style and street credibility. His breakout single, “Dealer,” featuring Fireboy DML, showcased a seamless fusion of Afrobeats and Amapiano, resonating with a broad audience and topping various music charts. In August 2024, Ayo Maff released his debut extended play, “Maffian,” further solidifying his position as a rising star in the industry.
Kaestyle is celebrated for his uplifting anthems that emphasize joy, unity, and resilience. His music, deeply rooted in Afrobeats, has garnered significant attention, positioning him as a notable emerging artist in Nigeria’s music scene.
Michael Ajuma Attah, professionally known as Llona, is a Nigerian singer and songwriter born in 1996 in Kogi State. His music seamlessly blends Afro-fusion, Afro-pop, and R&B, reflecting his Northern Nigerian roots and addressing themes of mental health and personal struggles. Llona’s debut album, “Homeless,” released in July 2024, peaked at number 11 on the TurnTable Official Top 100 Albums Chart in Nigeria, earning him critical acclaim and a growing fanbase.
Spotify’s commitment to promoting emerging Nigerian artists is evident through initiatives like the refreshed New Music Friday Naija playlist, which spotlights rising stars and provides them with a global platform. This effort not only amplifies the artists’ reach but also enriches the global music landscape with diverse Nigerian sounds.
The incorporation of Amapiano elements into Afrobeats signifies a broader trend within Nigeria’s music industry. As the second-highest consumer of Amapiano globally, with over 50 billion streams, Nigerian artists are blending these elements to cater to local fans’ preferences, leading to innovative musical expressions and collaborations.
The recognition of Ayo Maff, Kaestyle, and Llona by Spotify underscores the dynamic evolution of Nigeria’s music scene. Their unique styles and contributions are set to shape the future of Afrobeats, reflecting the genre’s adaptability and the artists’ creative ingenuity.