Nigerian singer and rising pop superstar, Ayra Starr, has been named the latest #UpNow cover artist on popular music streaming platform, Audiomack.
The #UpNow program, which debuted in 2020, is dedicated to highlighting and promoting the world’s next generation of music superstars. Each quarter, Audiomack handpicks at least three artists from all genres to promote their talents through specialized marketing, editorial programming, social promotion, playlisting, custom videos, and experiential events.
Ayra has since gone on to become one of Audiomack’s most streamed artists, with over 85 million global streams on the platform.
While speaking on her #UpNow selection which features some tracks from her “19 & Dangerous” debut album, the singer expressed how grateful she is to be picked while also lauding Audiomack’s feature that allows fans to leave comments for their favorite.
“On Audiomack you can see comments, and not a lot of streaming platforms allow that. I remember my first EP, it was a way of knowing who my fans were, and just genuinely seeing their reactions to the EP and to the album. I said once before that if my fans want to say something to me, it’s on Audiomack they can say it because they know I’m going to see it. Audiomack allows that engagement with fans and it’s just the most amazing thing, being able to hear them speak to me directly.”