When the lights dimmed in the Big Brother Naija 10/10 house after 72 electrifying days, one name echoed above the rest: Opeyemi “Imisi” Ayanwale.
She walked away with the grand prize, while Precious “Dede” Ashiogwu claimed the runner-up spot.
But more than just a game, this season painted a sweeping portrait of ambition, resilience, heartbreak, and social media verdicts.
From a crowded field of 29 housemates, alliances formed fast — some built on shared values, others on sheer strategy.
Imisi, often quiet but observant, navigated the storm with minimal drama.
Dede appeared vulnerable at times but showed surprising tenacity.
Faith, embracing her “villain” identity, fueled many of the season’s most volatile confrontations.
Koyin, Kola, Sultana, and Jason Jae all had moments in the spotlight—each oscillating between alliance and rivalry.
The love triangle between Dede, Kola, and Koyin grabbed headlines, while betrayals and shifting loyalties kept viewers glued to their screens.
The Survivor’s Resolve
Imisi’s journey wasn’t a smooth one. Early uncertainty about her footing in the game gave way to strategic consistency. She rarely let the noise distract her—a trait that ultimately set her apart.
Emotional Highs & Crises
From tearful confessions to impassioned confrontations, the season had it all. In one twist, a housemate temporarily exited the game to see family after accepting Biggie’s deal worth ₦4.5 million.
Fan Power Was Real
Social media exploded the moment Imisi was announced the winner. Clips of her shock and tears surfaced online almost instantly.
But backlash too — critics questioned whether she “deserved” the win, fueling debate across platforms.
Drama That Cut Deep
Faith’s public outbursts, alliance betrayals, and abrupt shifts in friendship continually tested trust. The editing amplified these moments, which sometimes polarised fans about who was genuine and who was acting.
Within minutes of the winner announcement, reactions flooded Instagram, X, and TikTok:
Celebratory posts praised Imisi’s composure and character.
Detractors questioned the fairness of the result—some calling it an “undeserved win.”
In a touching moment, Imisi was seen raising her hands in gratitude, visibly moved as confetti fell around her.
Even longtime viewers weighed in—some siding with the underdog, others sticking by their favourite characters.
Lessons From 10/10
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Steady Beats Spectacle
In a house often dominated by loud personalities, Imisi’s quieter approach proved effective. Consistency and emotional authenticity became key weapons. -
Complex Characters Win Hearts
Reality rarely fits into “hero or villain” boxes. Dede, Faith, and Imisi all had moments of weakness, strength, calculation, and candour. -
Mental Health Must Be Centre Stage
The emotional toll of isolation, competing loyalties, and public scrutiny showed that contestants are people, not just entertainment. -
Audience Is Co-Author
Fan voting, influencer commentary, and online verdicts shaped the game almost as much as in-house strategies. -
Storytelling Matters
The way moments were edited and framed shaped public perception. A single clip could shift sympathies, spark backlash, or redeem a reputation.
When Imisi was crowned, she took home ₦150 million in cash and prizes. But beyond the money and the crown, BBNaija 10/10 leaves a richer legacy: a season where character was tested, where the margins between heroism and human error blurred, and where social media wrote its own commentary in real time.
The show ended. The conversations didn’t.
