Big Brother Naija isn’t just back—it’s back bigger, bolder, and louder than ever before.
As it hits a historic 10th season, Africa’s most talked-about reality show is rewriting the rulebook for reality TV with game-changing twists, record-breaking prizes, and a cultural grip that’s tighter than ever.
Two Nights, One Giant Leap
Season 10 launches with a bang—twice. For the first time in franchise history, BBNaija kicks off with a double-night premiere on Saturday, July 26 and Sunday, July 27, 2025, setting the tone for a ten-week spectacle that wraps up on October 5, 2025. Call it a grand entrance worthy of a decade-long legacy.
Back to the Streets: Live Auditions Return
BBNaija reconnected with its roots this year, scrapping the all-virtual auditions of recent seasons for in-person sessions in Lagos, Abuja, and Enugu. Held from May 16 to 18, the physical auditions gave fans a front-row seat to raw, unfiltered personalities and untapped star power.
₦150 Million Reasons to Compete
This year’s prize purse is the largest in BBNaija history—a staggering ₦150 million in cash, plus other high-value prizes from sponsors. That’s more than enough to change a life overnight—and spark some serious in-house rivalry.
Big Sponsors, Bigger Ambitions
Guinness Nigeria leads the sponsor pack as Gold Partner, bringing its “Bold” brand ethos straight into the BBNaija house. Alongside them are Pepsi, Smirnoff, BetKing, and Innoson Motors, injecting luxury, fun, and adrenaline into the game.
New Twist: Pairing the Game
In a major gameplay shift, housemates will enter the house in pairs—whether as friends, family, or secret alliances. This twist promises layered strategy, emotional rollercoasters, and an all-new level of mind games. Trust BBNaija to never play it safe.
Ebuka Returns: Suited, Sharp & Savage
No BBNaija season is complete without the presence of Ebuka Obi-Uchendu, and he’s back—slicker and sharper than ever. Hosting his seventh season, Ebuka will once again serve weekly style goals while navigating fans through evictions, nominations, and jaw-dropping reveals.
Watch It Everywhere
Whether you’re glued to DStv Channel 198, GOtv Channel 49, or streaming on Showmax, you’ll never miss a second. BBNaija Season 10 is available 24/7—because real drama doesn’t sleep.
Ten Years, A Cultural Revolution
From humble beginnings to launching music stars, movie icons, fashion influencers, and techpreneurs, BBNaija has redefined what it means to be famous in Africa. The show has been a launchpad for talents like Laycon, Mercy Eke, and Whitemoney—and now, it’s set to crown a new legend.
“BBNaija has become more than a television show—it’s a living, breathing cultural force,” says Dr. Busola Tejumola, Executive Head of Entertainment, MultiChoice Nigeria.
Why Season 10 is Unmissable
| What’s New | Why It’s Big |
|---|---|
| Double-night launch | Sets a new standard for reality TV intros |
| Duo entries | Adds emotional complexity and strategy |
| ₦150M Prize | Highest reward in the show’s history |
| Guinness Gold Sponsorship | Adds premium flair |
| Multi-platform viewing | Maximum fan access anytime, anywhere |
