Nigerian hip-hop provocateur Blaqbonez has peeled back the layers of his artistry — from the mindset behind his new album No Excuses to the fiery “rap beef” that keeps his name ringing across the culture.
This occurred in a candid sit-down with Nandi Madida on Apple Music 1’s Africa Now Radio.
“I’m Not Selling PR — I’m Building a Legacy”
Blaqbonez didn’t mince words. Asked about the constant buzz around his lyrical feuds — particularly his much-discussed back-and-forth with Odumodublvck — the Chocolate City rapper made his position clear: his energy isn’t about hype, it’s about heritage.
“No. For me, it’s just building my own legacy and the type of rapper I want to be seen as. It’s not really PR; it’s just me saying whatever I do is for the legacy I intend to build,” he told Madida.
To Blaqbonez, every bar, every controversy, and every confident declaration is an extension of who he is — not a media tactic.
“That’s how I carry myself. My music reflects my daily life — if I’m chill, emotional, or pissed off, I rap about it. It’s just my reality.”
Raising the Bar — Again
With No Excuses, his fourth studio album, Blaqbonez says he’s reached a creative high point. The inspiration came unexpectedly — from a book title that mirrored his own philosophy: no regrets, no hesitation.
“I’ve made three albums already, and it felt like I had set a crazy standard. With each one, I have to outdo the last. When I saw that book titled No Excuses, I knew that was the message — push beyond limits.”
He describes the project as his most mature yet, balancing self-awareness with swagger. “People are already calling it one of my best projects… That’s exactly why I put in all that work.”
Beef and the Battle for Hip-Hop’s Soul
Blaqbonez’s remarks come at a tense moment for Nigerian rap. Industry veterans like Erigga have publicly criticised the feud between Blaqbonez and Odumodublvck, calling it “bad for hip-hop culture.” Others, however, argue that rivalry is the heartbeat of rap — sharpening skills and fueling creativity.
Cultural critics have gone deeper, noting that these clashes reveal more about the evolution of Nigerian masculinity and artistry.
As The Culture Custodian put it: “Rage as a brand — what Odumodu and Blaqbonez’s beef tells us about Nigerian pop masculinity.”
But for Blaqbonez, the narrative isn’t about anger — it’s about authorship. He’s defining what it means to be a Nigerian rapper who controls his story, not one moulded by algorithms or PR machines.
Beyond the Charts: The Man, The Mission, The Message
Blaqbonez has long branded himself as “The Best Rapper in Africa,” but his focus now stretches beyond titles. His words reflect an artist evolving from brash self-promotion to a deeper sense of purpose.
He’s crafting more than music — he’s writing a personal history, one punchline and headline at a time.
“Legacy isn’t about being loved by everyone. It’s about being remembered for staying true to yourself.”
Final Take
Whether you call it beef, branding, or bravado, Blaqbonez’s truth cuts through the noise — he’s not just rapping for clout, he’s shaping a culture. No Excuses is more than an album; it’s a manifesto for authenticity in an industry addicted to image.
And as the Nigerian rap scene continues to redefine itself, one thing is clear — Blaqbonez isn’t waiting for approval. He’s building his own legend, one unapologetic verse at a time.
