What started as a scrappy arts collective in Jos two decades ago has now grown into one of Africa’s most enduring music powerhouses.
Chocolate City Music, the label behind some of Nigeria’s biggest stars, just marked its 20th anniversary with a bold vision for the future.
From Jos to the World
Founded in 2005 by Audu Maikori, Paul Okeugo, and Yahaya Maikori, Chocolate City transformed from a Jos-based creative hub into a cultural force. The label ignited Nigerian hip-hop through pioneers like Jeremiah Gyang, M.I Abaga, Jesse Jagz, and Ice Prince, before ushering in a new wave with Blaqbonez, Candy Bleakz, and Young Jonn.
Global Reach, Local Roots
Over the years, Chocolate City forged ties with the British Council and struck a game-changing distribution deal with Warner Music Group’s ADA platform—pushing Nigerian talent into international markets while keeping its creative identity intact.
20th Anniversary Moves
To celebrate its milestone, the label isn’t just looking back—it’s investing forward:
A $1 million empowerment fund, with half dedicated to women in creative industries.
The launch of NuTrybe Academy and a Founders Fund to mentor and finance rising stars.
A 15-year partnership with Plateau State to establish a world-class creative hub in Jos.
The Legacy Continues
Now the longest-running independent label in Nigeria, Chocolate City is more than a hit factory—it’s a cultural institution. As CEO Abuchi Ugwu puts it, the brand is “a safe haven for creatives,” and with fresh investments in talent and infrastructure, its next 20 years look even more transformative.
