In a dramatic turn of events shaking the music industry, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, accusing them of unfairly amplifying Kendrick Lamar’s diss track Not Like Us.
The lawsuit alleges that UMG and Spotify orchestrated a pay-for-play scheme to artificially inflate the track’s popularity.
These alleged tactics include employing bots to boost streaming figures, paying influencers for social media campaigns, and securing premium radio slots to dominate airwaves.
Released earlier this year, Not Like Us is widely seen as a direct jab at Drake. The song achieved record-breaking streams, setting a new benchmark as Spotify’s most-played hip-hop track in a single day for 2024.
Drake’s legal team argues these practices overshadowed his music, creating an uneven competition that tarnished his reputation and impacted his career momentum.
While UMG and Spotify have yet to issue official responses, insiders suggest the escalating tension between Drake and Lamar has inadvertently driven profits for streaming platforms, as fans eagerly consume the latest developments in their feud.
Meanwhile, Not Like Us continues to dominate global charts, solidifying its place as a pivotal moment in Kendrick Lamar’s career.
