Spotify To Launch In 85 New Markets Including Nigeria

Popular music streaming service, Spotify has unveiled plans to launch in 85 new markets over the next few days, making them available to more than a billion people around the world.

The Swedish company, which started its service more than a decade ago, is currently available in 93 countries and has 345 million monthly active users.

From the 85 new markets included are countries from Africa, such as Angola, Benin, Kenya, Namibia, Ghana, Rwanda, and Nigeria.

This comes after months of speculation and recruitment in the Nigerian music industry. The announcement came via two tweets on Spotify’s official Twitter handles.

One Tweet reads, “You heard it from #BurnaBoy. We’ll be available in more of Africa very soon 🌍 #SpotifyStreamOn”

The second Tweet reads, “We launch in 80+ new markets over the next few days. See you soon Bangladesh, Pakistan and Nigeria #SpotifyStreamOn”

With the additional countries and territories, Spotify’s total footprint will cover 178 markets which the company says is its biggest concentrated market expansion to date.

While Spotify is the leader in music streaming, entry in new countries across Asia, Africa, Europe and Latin America would significantly increase the gap with its rivals, Apple Music and Amazon Music.

“Together these markets represent more than a billion people, with nearly half of them already using the internet,” said Spotify Chief Premium Business Officer Alex Norstrom. “Some of the places we’re going like Bangladesh, Pakistan and Nigeria have the fastest-growing internet populations in the world.”

To ensure usability in all of these new markets, Spotify also officially added support for 36 new languages to its platform, including Romanian, Hindi and Swahili, so it supports more than 60 languages total.

Here’s the full list of 85 new markets Spotify is launching in:

Angola, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belize, Benin, Bhutan, Botswana, Brunei Darussalam, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Chad, Comoros, Côte d’Ivoire, Curaçao, Djibouti, Dominica, Equatorial Guinea, Eswatini, Fiji, Gabon, Gambia, Georgia, Ghana, Grenada, Guinea, Guinea-Bissau, Guyana, Haiti, Jamaica, Kenya, Kiribati, Kyrgyzstan, Lao People’s Democratic Republic, Lesotho, Liberia, Macau, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Micronesia, Mongolia, Mozambique, Namibia, Nauru, Nepal, Niger, Nigeria, Pakistan, Palau, Papua New Guinea, Rwanda, Samoa, San Marino, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Solomon Islands, Sri Lanka, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, Tanzania, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uzbekistan, Vanuatu, Zambia and Zimbabwe.

 

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