Friday, July 25, 2025

Flavour’s ‘Uplifted’ Album Turns 15

In July 2010, Nigerian music witnessed a seismic shift as Chinedu Okoli, well known as Flavour N’abania, a rising star from the East, dropped Uplifted — an album that didn’t just elevate his career but redefined what modern highlife could be.

Now, as the project marks its 15th anniversary in 2025, fans and critics alike are revisiting this cultural gem that bridged traditional sounds with global ambitions.

Uplifted: The Sound That Traveled

What set Uplifted apart wasn’t just Flavour’s buttery voice or the danceable rhythms — it was his ability to merge ancestral Igbo highlife with contemporary Afrobeats, reggae, techno, and R&B. From the electrifying “Nwa Baby (Ashawo Remix)” — a playful twist on Cardinal Rex Lawson’s original — to the sultry duet “Oyi” (remixed with Tiwa Savage), every track spoke to the past and future simultaneously.

Other standouts like “Adamma,” “Time to Party,” and “Game Changer (Dike)” showcased a genre-fluid approach that felt authentically Nigerian but universally accessible. It wasn’t just an album — it was a musical passport stamped with rhythm, romance, and reinvention.

Where Culture Met Commercial Clout

Flavour didn’t compromise his identity. Singing predominantly in Igbo and Pidgin, he proved that language is no barrier when the music is this good. Uplifted became a sensation across Africa and earned a release in South Africa due to popular demand — a rarity at the time.

According to Spotify and Pulse Nigeria, tracks from the album still dominate playlists, with Flavour’s streams growing 134% globally and a staggering 573% in Sub-Saharan Africa between 2022 and 2024. Clearly, Uplifted wasn’t just a moment — it became a movement.

Singles That Shaped a Generation

“Nwa Baby (Ashawo Remix): The record that turned dance floors upside down. A cheeky, irresistible anthem that gave Flavour his breakout hit across the continent.

“Oyi (I Dey Catch Cold)” Remix: With Tiwa Savage on board, the track won fans across genres, earning nods at Channel O and The Headies.

“Adamma:” A romantic highlife ballad drenched in melody and tradition — a fan favorite that still holds its charm.

Legacy in Motion

Following Uplifted, Flavour doubled down with albums like Blessed (2012), Thankful (2014), and Ijele the Traveler (2017), all of which built on the highlife-meets-Afrobeats foundation. But it was Uplifted that cracked the code — proving that you can be local in expression and global in impact.

The album’s fusion of flirty lyrics, traditional percussions, digital beats, and multilingual delivery became a blueprint for others navigating the Afrobeats wave. Young artists today owe much to the door Flavour kicked open.

The Final Word

Fifteen years on, Uplifted remains more than an album — it’s an institution. It didn’t just uplift Flavour N’abania; it elevated an entire genre, validated cultural pride, and inspired a new generation of artists to stay rooted while reaching for the stars.

In a musical era where virality often trumps longevity, Uplifted stands tall — timeless, tuneful, and truly transformative.

Here’s to 15 years of a highlife revolution — and to the rhythm that never fades.

Philip Atume
Philip Atume
Atume Philip Terfa is a seasoned Website Content Developer and Online Editor at Silverbird Communications Limited, currently leading digital content for Rhythm 93.7 FM. With nearly seven years of experience, he crafts engaging and trend-driven content across news, entertainment, sports, and more. Passionate about storytelling and digital innovation, he consistently boosts audience engagement and online visibility.

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