Big Brother Naija Season 10 wasted no time cranking up the heat, thanks to Guinness Nigeria and its electrifying First Saturday Shine Party—a neon-lit spectacle that fused music, fashion, and fearless self-expression.
Part of the iconic Black Shines Brightest campaign, the night was a high-energy showcase of individuality. Housemates traded small talk for bold moves on the dance floor, bathed in Guinness-branded neon light as the DJ’s beats kept the vibe pulsing.
This was no ordinary party—it was a runway of personality. Sleek black outfits, daring accessories, and confident struts turned the dance floor into a stage, while Guinness flowed freely, fueling moments of laughter, camaraderie, and pure creative spirit.
By the final track, one thing was clear: Guinness didn’t just host the first party of the season—it set the tone for a BBNaija chapter defined by boldness, unity, and unforgettable style.