For most couples, mixing love with business is a gamble.
But for Deola Art Alade, CEO of Livespot360, and her husband, award-winning singer Darey Art Alade, it has become a winning formula that continues to shape Nigeria’s entertainment industry.
In a recent Instagram post, Deola opened up about the reality of running both a marriage and a company with her spouse, describing it as a journey that demands resilience and balance: “Partnerships with your spouse are not for the faint-hearted. But when they work, they can be the most powerful thing.”
That power is evident in the empire they’ve built together. From staging the star-studded “Love Like A Movie” concerts featuring global icons like Kim Kardashian and Kelly Rowland, to delivering the Livespot X Festival headlined by Cardi B and attended by over 60,000 fans, the Art Alades have turned synergy into strategy.
But their success isn’t just about headline events. Deola told Punch that the secret lies in boundaries: “At work, we’re partners. At home, we’re husband and wife. We don’t compete; we complement. We protect our friendship, not just our profits.”
Darey agrees, crediting their teamwork to mutual respect and shared strengths: “She is one of the most brilliant minds I’ve ever met. Where she is weak, I am strong, and vice versa.”
The couple’s story has become a blueprint for aspiring entrepreneurs and creatives who wonder if love and business can thrive side by side. For Deola and Darey, the answer is clear: with trust, friendship, and focus, success at home and in the marketplace is not only possible—it’s sustainable.
