BBNaija 10/10 housemate, Opeyemi “Imisi” Ayanwale has etched her name in Big Brother Naija history as the winner of Season 10 — securing the jaw-dropping ₦150 million grand prize in one of the most competitive finales the reality show has ever seen.
At just 23 years old, the Oyo State–born fashion designer and actress has become the face of Nigeria’s biggest reality show, beating out formidable contenders Koyin, Sultana, Jason Jae, Dede Ashiogwu, and Kola in a finale that kept fans on edge.
Imisi’s journey to the crown was anything but smooth. She faced nomination a record eight times, yet each week, her fans rallied in overwhelming support — a testament to the connection she built through authenticity and fearless self-expression.
“I came to show the world who I really am — no filters, no hiding,” she declared on the show’s opening night. True to her words, Imisi lived boldly, cried openly, and played the game on her own terms.
Inside the house, Imisi was the perfect storm — a strategist, a peacemaker, and a provocateur when the moment demanded it. Her sharp wit, emotional intelligence, and knack for commanding the camera made her a fan favourite long before the finale.
Her participation in house tasks and challenges showed balance — confident but never arrogant, playful yet fiercely competitive. That rare blend of vulnerability and strength made her both relatable and inspiring, especially to young women watching across the continent.
The BBNaija 10/10 finale, broadcast live across Africa on DStv and GOtv, marked a decade of the continent’s most influential reality franchise. The prize package — valued at ₦150 million — includes ₦100 million in cash, a brand-new SUV, an all-expense-paid trip, and lucrative brand endorsements with top sponsors.
Imisi now joins the elite league of female BBNaija champions, standing alongside Mercy Eke (Season 4) and Phyna (Season 7) — proving once again that charisma, courage, and authenticity can outshine controversy and competition.
With her talent in fashion and acting, entertainment insiders predict Imisi will soon become one of the most sought-after personalities in Nollywood and brand influencing. Major lifestyle brands are reportedly eyeing her for ambassadorial roles, while fans have already launched hashtags calling for her to “#StarInHerOwnShow.”
Her win not only celebrates personal triumph but also reinforces Big Brother Naija’s role as a launchpad for Nigeria’s next generation of media stars.
As the spotlight shifts to post-show life, one thing is clear — Imisi didn’t just win ₦150 million; she won Nigeria’s heart.
Her story is one of grit, grace, and the power of being unapologetically oneself — a fitting message to crown the Big Brother Naija 10/10 decade.
