When Stanbic IBTC Asset Management unveiled InvestBeta in 2024, no one expected a quiz show to flip the script on financial education.
But now, as Season 2 lights up social media and campuses nationwide, one thing is clear: this isn’t just a game show—it’s a financial revolution with a fan base.
Money Meets Adrenaline: What Is InvestBeta?
Picture Who Wants to Be a Millionaire?—but make it money-smart.
In InvestBeta, contestants (aged 18–26) earn their spot by opening a mutual fund account with Stanbic IBTC. Then they battle through two intense rounds:
Round One: Quick-fire money trivia. Score 3 out of 5 right, and walk away with ₦100,000 cash—no strings attached.
Round Two: Scenario-based investment dilemmas. Choose wisely, and you could walk away with an investment portfolio worth ₦1 million. But one wrong answer? Game over.
The twist? These aren’t just random questions—they mirror real-life financial decisions, from saving to investing under pressure.
Why Gen Z Is Hooked
It’s not just about cash prizes.
It’s about clarity.
“It taught me what I didn’t even realise I needed to know,” said Naomi Abe‑Ezekiel, a contestant whose mindset around money shifted entirely after the show.
“Now I understand compound interest, investment risks, and building long‑term wealth,” added fellow player Ediomi Udoh.
According to Busola Jejelowo, CEO of Stanbic IBTC Asset Management: “Young Nigerians don’t just want financial advice—they want experiences that bring money to life.”
Beyond the Buzz: Real Impact, Real Numbers
90,000+ youths signed up through the Beyond Dreams community.
2,100+ mutual fund accounts opened from show participation.
₦100,000–₦1,000,000 in prizes fueling actual investments.
It’s not just entertainment—it’s financial empowerment in action.
Season 2 Turns Up the Heat
Now streaming across Instagram, YouTube, X (Twitter), and Facebook, InvestBeta Season 2 brings bolder challenges, smarter questions, and even more relatable stories. Contestants are now thrown into dilemmas that mimic everyday Nigerian realities—unexpected expenses, investment temptations, savings pitfalls.
Each episode doubles as a crash course in financial literacy, but without the textbooks or jargon.
From Game Show to Movement
Forget boring seminars—InvestBeta’s glow-up into a cultural phenomenon shows that Gen Z doesn’t fear finance—they just want it delivered differently. The show demystifies concepts like inflation, risk assessment, and wealth growth by putting them into real-time decisions.
Every episode doesn’t just entertain—it educates.
InvestBeta in 60 Seconds
| 💼 What It Is | A game show blending trivia, investment strategy & youth culture |
|---|---|
| 🎯 Who It’s For | Young Nigerians (18–26) with a passion for money moves |
| 💰 Rewards | ₦100K instant cash, ₦1M investment portfolios |
| 💡 Why It Works | Fast, fun, and fear-free approach to financial learning |
| Impact | 2,100+ mutual fund accounts & growing money-smart youth |
