Renowned Nollywood filmmaker, John Njamah recently spoke out about what he considers a troubling trend in Nollywood casting practices.
Njamah expressed his disappointment with the growing preference for actors with large social media followings over those with true acting skill.
He argued that casting based on Instagram fame, rather than genuine talent, lowers the quality of Nollywood productions and leaves highly skilled actors out of the picture.
According to Njamah, this shift towards social media metrics is a distraction that prevents casting directors from identifying dedicated and talented actors who may not have an impressive online presence.
Instead, he believes that prioritizing talent, professionalism, and dedication would lead to stronger stories and more impactful performances on screen.
Njamah’s perspective resonates with others in the industry who are equally concerned about the emphasis on social media popularity.
For Nollywood to continue its growth on the global stage, many argue that talent-based casting is essential.
This change, they believe, would enhance the credibility of Nollywood’s productions and provide a platform for deserving talent to shine.
