American model and reality TV star Kylie Jenner has become the first woman to reach 300 million followers on Instagram.
The billionaire cosmetic guru beat the former most followed woman on IG, Ariana Grande who is now in the second position.
Grande is tied with music star Selena Gomez with 289 million followers each.
Jenner who has been on a lowkey on the social media platform only broke her social-media silence on Christmas Eve, sharing a photo of her mother, Kris Jenner.
She is expecting her second child with her partner, Travis Scott.
Scott has been caught in a series of lawsuits since his concert last year which led to the loss of lives.
Created in 2010, by Kevin Systrom and Mike Krieger, Instagram – bought by Facebook in 2012, for $1bn (£0.7bn) – now has 1.3 billion users.
Every day, 500 million people use the app
Its official account, @Instagram, which showcases its favourite photographs from creators around the world, has the most followers, more than 460 million
Next up is Cristiano Ronaldo, the first person to reach 200 million followers, currently has 390 followers.
Fellow footballer Lionel Messi has also broken the 300 million milestone.
Other accounts in the top 10 belong to former wrestler Dwayne ‘The Rock’ Johnson, reality-TV personality Kim Kardashian and singers Beyoncé and Justin Bieber.