Nigerian rap star Odumodublvck is sounding the alarm for upcoming artists, urging them to stop chasing quick cash and think long-term when dealing with record labels.
In a recent tell-it-straight interview, the outspoken artist warned that those enticing upfront payments from labels might be more trap than treasure. “It feels like free money,” he said, “but it’s really just a loan disguised as a lifeline.”
According to him, these advances are recoupable—industry-speak for “you’ll pay it back, one way or another.” That means before an artist sees real profits from streaming, shows, or endorsements, the label will first take back every kobo of the advance, often leaving new acts stuck in a cycle of debt and dependency.
“It’s not just about the money,” Odumodublvck added. “It’s about your freedom—creatively and financially.”
The rapper, known for his raw authenticity and street-wise flow, emphasized that contract literacy is survival in today’s music industry. He urged artists to read every clause, get legal advice, and stop signing away their futures for a few flashy moments.
He didn’t let labels off the hook either. While acknowledging that labels invest time and resources in grooming talent, he made it clear: partnerships only thrive when artists and labels communicate clearly and respect each other’s roles.
Odumodublvck’s advice is critical, as public disputes between Nigerian artists and their labels continue to dominate headlines. From royalty disputes to creative control issues, the industry is revealing a pattern of hasty deals and heavy regrets.
For rising stars, his message is clear: don’t be blinded by the bag—own your art, know your worth, and read the fine print.
