Birthdays will never be the same again. Global superstar Pharrell Williams has joined forces with legendary French champagne house Moët & Chandon to launch a dazzling limited-edition birthday collection that puts celebration, joy, and togetherness at the center of every toast.
For Pharrell, the collaboration is deeply personal.
“The best part about a birthday are the people who want to celebrate it with you,” he says. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. It’s just a tradition, a ritual.”
Rewriting a Legacy with a Bow
While exploring Moët’s archives, Pharrell stumbled upon the house’s original bottle “tie” from 1889—once a bow symbolizing generosity and surprise. He has reimagined it for today, transforming it into the signature design thread of the new collection.
The Collection: From Luxe Bottles to Wearable Art
Limited Edition 75cl Bottles
Brut Impérial wrapped in Gold, Midnight Blue, and Deep Red
Nectar Impérial Rosé in elegant White
Each bottle bears Pharrell’s dotted pearl signature and a royal red seal transformed into a pearled “P.W.” monogram.
Bow Capsule Magnums (1.5L)
Featuring Brut Impérial, Nectar Impérial Rosé, and a rare Grand Vintage 2003 (a nod to Pharrell’s 30th birthday).
Each magnum is adorned with a detachable, pearl-encrusted bow handcrafted by Atelier Baqué Molinié, which doubles as a brooch.
The Jewel Masterpiece (3L Jeroboam)
Presented in a deep blue wooden box signed by Pharrell and designed by artist Astrid de Chaillé.
Only 30 pieces exist worldwide, priced around €30,000 each.
A collector’s dream: mirrored chrome finish, 89 embossed pearls, and an oversized jeweled bow made of more than 7,300 pearls—crafted over 300 hours.
Celebrations Go Global
From London to Dubai, Mexico City to Seoul, the collection rolls out with immersive pop-ups, luxury hotel activations, and birthday-inspired experiences complete with cake, candles, and champagne pairings. In Nigeria, select retail, gastronomy venues, and Moët & Chandon bars are already showcasing the line.
The campaign itself stars Pharrell in a Parisian birthday scene—friends, balloons, flowers, cake, and, naturally, Moët & Chandon.
The Big Picture
This isn’t just a champagne drop. It’s a reinvention of the birthday ritual—merging heritage craftsmanship, modern luxury, and Pharrell’s playful vision into a celebration that goes beyond bottles.
Key Highlights:
Archival bow reinvented as a pearl-dotted icon
Limited 75cl editions with Pharrell’s monogram
Wearable bow brooches on magnums
Ultra-luxe Jewel Jeroboam—30 pieces worldwide
Global roll-out with experiential pop-ups
Moët & Chandon x Pharrell Williams is here to make sure every birthday feels unforgettable—because what’s a celebration without champagne?
