For fast-rising Afrobeat sensation Shoday, stardom wasn’t luck—it was strategy.
Long before his breakout hit Caution hit the airwaves, he was grinding behind the scenes, uploading a staggering 60 TikTok videos daily to force visibility in an overcrowded digital space.
Cracking the Algorithm
In a candid chat with Echo Room, Shoday revealed the blueprint behind his hustle.
“I used to post 60 videos every day. I knew the algorithm would push at least one out of those 60,” he said, describing social media as a numbers game.
The singer compared his consistency to everyday work culture:
“Bankers put in 9–10 hours daily. For me, making 60 videos takes just one or two hours. Record, caption, post—and watch the momentum grow.”
Beyond the Clicks: Building Something Bigger
But Shoday isn’t chasing virality for virality’s sake. A feature in The Upper Entertainment paints him as intentional and disciplined, focused on building a legacy over fleeting fame.
“Consistency and awareness matter as much as skill,” he insists.
He rejects the idea of solo stardom, calling music a “team sport” where collaboration drives progress.
His TikTok grind wasn’t just about attention—it was about validation. An early cover of Pour Me Water went viral with over 1 million views, cementing his confidence and laying the foundation for his career.
Lessons in the Hustle
Shoday’s story is proof that the digital age rewards those who blend creativity with persistence. Sixty uploads a day may sound extreme, but for him, it was the fuel that powered his rise.
In his journey, there’s no shortcut, no magic formula—just relentless effort, smart strategy, and a vision that stretches beyond trends.
