In a strategic move to elevate the Miss World Nigeria pageant to new heights, the President of Silverbird Group, Guy Murray-Bruce, recently hosted Yinka Adebayo, Group executive director of Media Reach, and Haresh Santani, representative of Silvercorp, for a high-level meeting at the Silverbird headquarters.
The discussion centred on a potential collaboration that aims to bolster the Miss World Nigeria brand and create a truly memorable event on April 5th.
During the meeting, the three executives exchanged insights on marketing, event production, and audience engagement strategies. Silverbird Group—renowned for its success in entertainment, pageantry, and broadcasting—hopes to harness the expertise of Media Reach’s extensive media planning and buying networks, along with Silvercorp’s innovative event solutions. Together, they plan to deliver a top-tier pageant experience that resonates with audiences in Nigeria and beyond.
Mr. Guy Murray-Bruce highlighted the importance of leveraging the strengths of each partner to enhance the competition’s visibility and impact. “We are excited about this collaboration. Our goal is to produce an event that not only showcases the beauty and talent of Nigerian women but also positions the country favourably on the global stage,” he said.
Mr. Yinka Adebayo of Media Reach emphasized the role of strategic marketing in amplifying the pageant’s message. “We believe in the power of targeted campaigns and strong media presence. By working closely with Silverbird Group and Silvercorp, we can ensure the Miss World Nigeria platform reaches the widest possible audience,” he remarked.
Echoing these sentiments, Mr. Haresh Santani of Silvercorp expressed enthusiasm for the synergy between the three organizations. “We look forward to bringing fresh, innovative ideas to the table. Our mission is to create a truly engaging experience for the contestants, partners, and viewers,” he noted.
As preparations continue for the April 5th event, pageant enthusiasts and industry observers alike are eager to see how this partnership will reshape Miss World Nigeria. With a shared commitment to excellence, creativity, and cultural representation, Silverbird Group, Media Reach, and Silvercorp are poised to deliver an extraordinary showcase of Nigerian talent on a world-class platform
