Nigerian comedy powerhouse and skit queen, Maryam Apaokagi-Greene, famously known as Taaooma, has broken new ground as she becomes the first-ever brand ambassador of Elizade JAC Motors.
The historic partnership was celebrated in grand style with the presentation of a sleek JAC JS6 SUV to the entertainer.
A Game-Changing Marketing Strategy
At the unveiling, Demola Ade-Ojo, CEO of Elizade JAC Autoland Limited, described the move as a new era for the brand, explaining that Taaooma’s creativity, relatability, and strong influence across generations made her the perfect face for JAC Motors.
“Our brand has always stood for quality and reliability, but Taaooma brings a human connection—a voice that resonates with the youth while still appealing to families. This is more than a partnership; it’s a cultural moment,” Ade-Ojo stated.
Adding to this, Olumide Olaokun, Senior Brand Manager, said: “Our goal is simple—make JAC Motors a household name in Nigeria. With Taaooma, we can reach new audiences and strengthen trust in the brand.”
Taaooma’s Delightful Reaction
In her typical lively manner, Taaooma could not hide her joy as she praised the style, durability, and reliability of JAC vehicles. She playfully declared that she would “carry the brand on her head,” promising to showcase the brand’s strength and personality through her content.
“This partnership feels like family. My fans trust me, and now they’ll trust JAC too,” she said with excitement.
Why This Matters
The collaboration signals more than a celebrity endorsement—it’s a cultural bridge between traditional auto marketing and Nigeria’s digital entertainment wave. By aligning with Taaooma, Elizade JAC Motors taps into the trust she commands among millions of fans while positioning JAC as both aspirational and accessible.
Key Highlights at a Glance
| Element | Details |
|---|---|
| Ambassador | Taaooma (Maryam Apaokagi-Greene), comedian & skit maker |
| Car Presented | JAC JS6 SUV |
| Brand Vision | Blend innovation with cultural relevance |
| Market Strategy | Youth-driven, relatable, trust-based storytelling |
| Impact | Stronger consumer connection through humor and influence |
