Nigerian music sensation Tems has officially entered the world of high luxury, not with noise, but with a whisper.
The Grammy-winning artist is the latest global face of OMEGA’s “My Little Secret” Aqua Terra 30 mm campaign, bringing her cool intensity and bold femininity to a timepiece designed to fuse intimacy with impact.
Shot in atmospheric black-and-white, Tems stands effortlessly alongside a diverse lineup of global stars—Ashley Graham, Ariana DeBose, Marisa Abela, Sunday Rose, and Danielle Marsh of NewJeans—each one redefining what quiet power looks like. Together, they prove that timeless style isn’t about size—it’s about presence.
Beauty in the Details
At the heart of this collaboration is the Aqua Terra 30 mm, a small watch with serious engineering muscle. Housing OMEGA’s slimmest and lightest Master Chronometer movement yet (Calibre 8750/8751), it offers technical perfection wrapped in a compact case—METAS-certified, Co-Axial precision, and a profile that outslims even its Rolex rivals. It’s stealth luxury for the woman who doesn’t need to shout to be heard.
Kyoto Unveiling: Tradition Meets Innovation
The campaign made its global debut at Shogunzuka Seiryuden, a hilltop temple in Kyoto where ancient architecture met modern elegance. Amid flowing voiles and curated light, OMEGA showcased the full spectrum of the Aqua Terra range—twelve striking variations in Moonshine™ gold, Sedna™ gold, and stainless steel.
OMEGA CEO Raynald Aeschlimann lauded the collection’s “femininity with purpose”—a mantra Tems embodies with every note, every look, every move.
Lagos to Lausanne: Tems Makes History
Still riding the waves of Grammy wins and her recent FIFA Club World Cup performance slot, Tems becomes one of the first African artists ever to lead an OMEGA global campaign. Her ascension reflects a shift in how global luxury sees and tells stories—not as scripted perfection, but as lived brilliance.
For OMEGA, Tems adds a voice that’s globally resonant yet deeply personal. For Tems, this isn’t just a campaign—it’s a marker in time, one that says she’s no longer just rising. She’s arrived.
Why It Matters
Design Meets Identity: A watch that whispers its genius, worn by a woman who doesn’t need loud to be legendary.
Cultural Crossover: Tems stitches Afrobeat royalty into Swiss precision, bringing Lagos flair to legacy elegance.
Luxury, Rewritten: With a multicultural cast and minimalist storytelling, OMEGA is crafting a new language for modern luxury.
In Tems, time doesn’t just pass—it pulses.
