The Weeknd Cuts Ties With H&M Over Racist Hoodie Ad

The Weeknd Cuts Ties With H&M Over Racist Hoodie Ad

by | 9th January 2018
The Weeknd

H&M has caught a lot of backlash on social media after they posted an advertisement on their U.K. website using a black child to model a hoodie with the slogan “coolest monkey in the jungle”.


Popstar The Weeknd, whose real name is Abel Tesfaye, was deeply offended by the ad and took to Twitter to announce that he will be severing his ties with H&M.


He wrote: “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…”




The Weeknd began collaborating with H&M in 2017, modeling in their campaigns and developing collaborative pieces with the label under his XO brand.


H&M has apologised to the popstar in a statement saying: “We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print.


“We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with The Weeknd and his team separately.”


The image has since been taken down from the site in the wake of the uproar, and H&M has issued a public apology after the photo prompted outrage on social media.