Nigerian music star, Inetimi Alfred Odom well known as Timaya has voiced his concerns over the skyrocketing cost of producing and promoting music videos in Nigeria.
The singer who spoke in a recent interview, highlighted how the costs have drastically increased over the years, stressing that while it used to cost around ₦1.5 million to produce a music video, the current cost ranges from ₦50 million to ₦100 million.
Speaking further, he revealed that the costs of promoting the videos are even higher, making it increasingly challenging for many artists to compete in the industry.
Timaya also explained that this rise in production expenses reflects the broader economic challenges both in Nigeria and globally.
He noted that the rising costs are making it harder for artists, particularly up-and-coming ones, to maintain a presence in the music industry without significant financial backing.
As Nigeria faces some of the toughest economic conditions in recent memory, this echoes his frustration with the economic situation, as
The singer’s remarks shed light on the growing disparity in the industry, where only those with substantial financial resources can afford high-quality productions and wide-scale promotions.
