Nigerian campuses are turning into energy zones this October as Malta Guinness and Trace Naija bring back the electrifying “Trace In The City 2025” tour — a nationwide campus invasion that blends music, creativity, and pure goodness.
The tour kicked off on October 14 at the University of Ibadan, sparking a wave of excitement across student communities. From there, it’s set to hit:
University of Abuja — October 21
University of Calabar — October 24
University of Uyo — October 28
Yaba College of Technology, Lagos (Finale) — October 31
Across each stop, students can expect a burst of fun-filled activities, electrifying performances, and the unmistakable energy of Malta Guinness.
At the heart of the tour is a celebration of youthful talent and campus culture. Students are taking the stage for music and comedy showcases, while Trace Naija curates dynamic sets featuring emerging performers and popular acts.
There’s more — interactive games and challenges like ludo, ayo, and the adrenaline-pumping Malta Guinness Steppers Challenge, where students compete for prizes and bragging rights. And of course, no event is complete without an ice-cold can of Malta Guinness to keep the vibes cool and the energy flowing.
The “World of Goodness” zone — a signature part of the tour — gives students space to unwind, connect, and recharge through wellness and mindfulness activities.
For Malta Guinness, the campaign isn’t just about entertainment. It’s about empowering young Nigerians with positivity and self-expression — proof that energy, creativity, and community can go hand in hand.
“Malta Guinness is all about fueling the can-do spirit of young people. Trace In The City 2025 is a celebration of that same energy — unstoppable, positive, and full of life,” a brand representative shared.
Students can follow the action, win giveaways, and share moments from their campus using the hashtag #MaltaGuinnessXTraceInTheCity on social media.
From Ibadan to Lagos, it’s not just a tour — it’s a wave of energy, entertainment, and empowerment sweeping through Nigerian campuses.
