Two decades ago, YouTube was a blank canvas—today, it’s a global stage where women have turned their voices into movements, and their passions into powerful digital empires.
As the platform celebrates its 20th anniversary in 2025, it’s not just looking back at viral moments, but spotlighting the trailblazing women who’ve made the platform a mirror of modern creativity, resilience, and representation.
Global Queens of the Stream
From Jakarta to Mexico City, the most influential female YouTubers today reflect a spectrum of cultures and content styles:
Ricis Official (Ria Yunita) – Indonesia’s digital darling, Ricis has soared past 48 million subscribers with her infectious energy and relatable charm. From comedy skits to vlogs, she’s kept fans glued and laughing across Southeast Asia.
Kimberly Loaiza – Known as “La Lindura Mayor,” this Mexican lifestyle vlogger-turned-pop star blends music, motherhood, and moments of raw honesty to connect with 47 million subscribers—and counting.
Celine Dept – With her flair for football and viral challenges, this Belgian creator kicks more than content goals. Her 44.5 million fans follow her for a mix of fun, fitness, and finesse.
Priyal Kukreja – India’s DIY dynamo, Priyal infuses creativity and inspiration into everyday life. Whether she’s crafting or cooking, 43.3 million subscribers tune in to witness everyday magic.
Karla Bustillos – With a quick wit and heartwarming humor, Karla lights up screens in the Spanish-speaking world. Her 41.2 million fans see her as both best friend and entertainer.
These digital queens are not just setting trends—they’re shaping culture across continents, breaking the mold of what success on YouTube looks like.
More Than Entertainment: A Platform for Purpose
Some creators use their fame for more than fun. Take Molly Burke, for instance—a blind Canadian content creator whose journey is both personal and powerful. After losing her sight at 14, she found light through YouTube. Her channel is a blend of beauty tutorials, life hacks for the visually impaired, and unfiltered storytelling. Molly’s influence shows that representation isn’t a buzzword—it’s a necessity.
“YouTube gave me the space to be seen and heard on my terms,” she once shared. Her channel proves that platforms can empower, not just entertain.
Building Community, One Creator at a Time
To mark this 20-year milestone, YouTube has doubled down on supporting female creators through its Creator Collective initiative—bringing community-building events to all 50 U.S. states and amplifying support for short-form content creators. The goal? Cultivate connection, collaboration, and a more inclusive creator ecosystem.
Angela Courtin, YouTube’s VP of Marketing, says it best: “Women creators have the unique ability to connect with people in a deep and meaningful way. They’re not just changing how we consume content—they’re redefining who gets to tell the story.”
The Future Is Feminine, and It’s Streaming Now
As YouTube rockets into its third decade, the spotlight is unmistakably on the women who turned pixels into platforms for change. Whether it’s laughter, lyrics, or lived experience, these creators are owning the moment—and the medium.
In YouTube’s ever-evolving world, women aren’t just part of the narrative. They are the narrative.
