Afrobeats star Mr. Fido has found himself at the heart of a heated industry debate after his bold remarks about music marketing companies stirred controversy.
Taking to social media on March 5, 2025, the singer expressed frustration over the way marketing teams operate, arguing that artists are the true revenue generators yet are often made to feel indebted. He urged fellow musicians to be cautious, warning that these companies can quickly become adversaries when an artist asserts independence.
His statements, however, didn’t sit well with many in the industry. Fans and professionals alike slammed his comments, with some branding him “ungrateful” for downplaying the impact of his marketing team, Cidar Africa. Many pointed out that Cidar played a crucial role in pushing his breakout hit, Awolowo, into mainstream success.
But while the backlash continues, Mr. Fido is shifting the conversation back to his music. The singer has teased a new track, Na God Dey Run Am, a song that not only showcases his signature Afrobeat melodies but also seems to echo his recent sentiments—suggesting that his success is not industry-made but divinely orchestrated. The teaser, shared on social media, has already generated excitement, with fans drawing comparisons to Wande Coal’s melodic flow.
Mr. Fido is no stranger to viral success. Earlier in 2025, his song Joy Is Coming dominated TikTok, solidifying his status as one of Afrobeats’ rising stars. He also teased a remix of Awolowo featuring Kizz Daniel, signaling more major releases ahead.
As the debate over industry power dynamics rages on, all eyes are now on Fido’s upcoming releases. Will his music silence the critics, or will the controversy continue to follow him? One thing is certain—Mr. Fido is making it clear that he answers to no one but his craft.
