The visionary behind Eminent Music, Dr. Wisdom Okoye, is celebrating a crowning moment in the label’s journey as its breakout star, Nasboi, secures a coveted Next Rated nomination at the 17th Headies Awards — a nod that cements the artist’s impressive evolution from viral comedy skits to chart-topping music success.
Nasboi, originally known for his hilarious impersonations and digital comedy, took a bold creative detour into music, a move that has clearly paid off. His emotional hit “Umbrella” featuring Wande Coal has surpassed 51 million streams globally, transforming him from internet sensation to certified Afrobeats contender. Eminent Music, founded by Dr. Okoye specifically to back Nasboi’s budding music dreams, has since steered the artist through a remarkable debut EP INIT and a sold-out headline show in late 2024.
Dr. Okoye, recalling their first encounter during a road trip from Newcastle to London, said he immediately recognized Nasboi’s hidden musical potential and was determined to provide the platform he needed. Now, as the Headies nomination places Nasboi in the national spotlight, Okoye describes it as “a defining milestone” and a testament to nurturing raw, unconventional talent.
With eyes now set on global stages and bigger collaborations, the Headies nod not only affirms Nasboi’s artistic gamble but also redefines the path from comedy to music stardom — proof that creative reinvention, when backed by vision and strategy, can strike gold.
