TomTom, Nigeria’s legendary menthol candy brand, is bringing more than throat-clearing freshness to the table.
It’s now clearing the path for Nigeria’s young creatives with the high-energy relaunch of Breathe Academy—a sleek digital learning hub for aspiring music professionals, aged 18–34.
This isn’t your average online platform. It’s where creativity meets credibility, and passion gets packaged with professional power.
From Mint to Masterclass: The Big Reveal at Terra Kulture
At the grand unveiling in Lagos’ cultural heartbeat, Terra Kulture, the atmosphere pulsed with live music, a high-impact platform demo, and sharp insights from Oyeyimika “Yimika” Adeboye, MD of Cadbury West Africa. Her message was clear: For every TomTom you enjoy, you’re also fueling a dream.
“TomTom has always been about more than candy — it’s about voice, clarity, and purpose,” Adeboye declared. “With Breathe Academy, we’re giving young talents not just a platform, but the tools to turn talent into legacy.”
No Fluff, Just Fire: A Curriculum That Means Business
With a user-first Learning Management System (LMS), Breathe Academy delivers top-shelf knowledge through three powerhouse modules:
Legal – Navigate contracts, protect intellectual property, and master royalties.
Management – Learn team dynamics, branding, and music marketing strategy.
Production – Dive into sound engineering, content creation, and creative direction.
And the instructors? They’re not random names—they’re industry shapers:
Akinyemi Ayinoluwa (Music Law Maverick)
Focus Ramon (Super-Producer)
Seun Bankulli (Afrobeats Executive & Talent Magnet)
From Digital to Street-Level Impact
Since its July rollout, over 1,200 users have signed up, signaling massive demand for real-world music education. But TomTom isn’t stopping at screens—they’re taking the energy to the streets. With TRACE Naija, they’ve launched a university tour covering campuses nationwide (Oct 13 – Nov 3, 2023), transforming classrooms into culture hubs.
From lectures to live cyphers, this tour fuses learning with lived experience.
Why It’s a Cultural Power Play
Nigeria’s creative industry is growing, but knowledge gaps still block many rising stars. Breathe Academy isn’t just another corporate CSR checklist; it’s an intentional, youth-powered revolution. It answers urgent questions:
How do I get paid for my music?
What should I know before signing a deal?
Where do I meet the people who matter?
This is not a course. It’s a career accelerator.
Tune In, Log On, Level Up
Whether you’re in your bedroom studio in Port Harcourt or performing live in Jos, if you’ve got Wi-Fi and fire in your soul, Breathe Academy is open for you. Access is free. The mentorship is real. The growth? Limitless.
Up Next?
Live masterclasses with headline producers?
NFT monetization tutorials?
A certified badge system for industry-ready creatives?
TomTom’s next move might shape Africa’s music economy.
