In a bold celebration of World Milk Day 2025, Three Crowns Milk—Nigeria’s heart-friendly dairy brand under FrieslandCampina WAMCO—has rolled out a powerful campaign themed “Treasure That Nourishes Our World.”
The initiative shines a spotlight on milk as more than just a beverage, but a vital force for good health and wellness across the country.
Observed globally on June 1st and spearheaded by the UN’s Food and Agriculture Organization (FAO), World Milk Day promotes the significance of milk in nutrition, sustainable farming, and economic development. This year’s global theme, “Let’s Celebrate the Power of Dairy,” finds a strong echo in Three Crowns’ nationwide campaign.
The brand is leveraging its long-standing commitment to wellness by spotlighting milk’s benefits—particularly in maintaining a healthy heart. Building on its past successes, where it offered low-cholesterol milk-based meals to Nigerian families, the 2025 campaign pushes further by integrating community outreach programs, educational initiatives, and collaborations with health professionals to deepen public understanding of milk’s role in everyday nutrition.
“Our goal is to remind every Nigerian that milk isn’t just nourishment—it’s a daily treasure that sustains life and vitality,” a Three Crowns representative said.
From Lagos to Kano, consumers are being engaged through digital activations, school visits, fitness partnerships, and heart-health awareness drives. This ensures that the message doesn’t just resonate—it reaches homes, hearts, and habits.
By blending cultural relevance with nutritional science, Three Crowns is redefining how Nigerians experience milk, proving that even small changes—like choosing the right milk—can lead to a lifetime of better health.
